Top 5 Social Apps Performance on Unified Platform in New Zealand Q3 2025

In the third quarter of 2025, the performance of social apps in New Zealand showed notable trends across downloads, revenue, and active users. Here’s a closer look at the top five apps on a unified platform, with insights from Sensor Tower.

Facebook experienced fluctuations in weekly revenue, peaking at approximately $8.9K in mid-July before seeing a gradual decrease, closing the quarter at around $7.6K. Downloads remained relatively stable, ending with a peak of 12K in the last week of September. Active users fluctuated slightly, maintaining an average of over 1.6M throughout the quarter.

Instagram saw a peak in downloads at 10.5K in late September. Revenue started at $6.1K and showed a declining trend towards the end of the quarter, closing at around $5.6K. Active users remained steady, with a slight increase towards the end, reaching 720K.

TikTok - Videos, Shop & LIVE showed a robust increase in revenue, starting from $146K and peaking at $221K in late September. Downloads also increased steadily, hitting 9.5K by the end of the quarter. Active user numbers fluctuated, ending the quarter with just under 1M.

Threads had consistent download numbers, with a peak of 11.7K in mid-September. Active users showed a slight decline over the quarter, starting at 475K and closing at about 449K.

Reddit maintained modest revenue levels, peaking at $114 in late July. Downloads peaked at 3.3K in early September, while active users showed variability, ending the quarter at around 140K.

These insights reflect varied trends across the top social platforms in New Zealand. For more detailed analytics, visit Sensor Tower for comprehensive data insights.